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Super Duper.

An exceptional problem solver with a sharp eye for spotting gaps in the user journey and creating seamless end-to-end experiences that weave people into brands, products, and platforms.

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Work

5 products

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Strategy

Turning complex user needs into approachable, multi-step strategies that drive lasting engagement.

APPROACH

Hera Invests

A savings app designed to make contributing funds feel like a dopamine hit, not a chore.

FINTECH

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Ghost Salary Negotiator

A discreet coaching platform that has helped 500+ people land raises, exits, and offers they feel confident accepting.

CAREER COACHING

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Rebel Art Club

A personal finance club in the making, meeting in craft circles across NYC.

PERSONAL FINANCE

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Chill the F*ntech Out

Sound bath networking event during NY Fintech Week, connecting investors, LPs, operators, and founders in a more meaningful way.

COMMUNITY

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Bio

Hi, I’m Caitlin - a service product designer and creative director with roots in fintech, art, personal finance, and behavioral strategy (yes, a quadruple threat).

I design and manage customer experiences, systems, and tools that make money feel human & worth engaging with.

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